I am, therefore I exist

"Facebook wants to populate the wilderness, tame the howling mob and turn the lonely, antisocial world of random chance into a friendly world,a serendipitous world. You'll be working and living inside a network of people, and you'll never have to be alone again."

Goodbye Second Life. We learned how to be ourselves in the cyberspace. We're not scared anymore to show our life on The Internet as it is in real life. What made Facebook outstanding was the fact that it offered a platform that served as a ground for this social experiment and transition, incorporating a golden rule to play the game: you have to be yourself to let others recognize you and interact with you.
Despite all the social goodness that pushes transparency to rule the Internet, I wonder how much of this transforming movement we also owe to the commercial web. e-commerce has been growing stronger and transforming economies over the past years, and as it turns out, you also need your real identity to pay by credit card. It's just that now we're looking at both sides of the coin.