This is a video by Erina Scourti called “Life in AdWords”. She explains: "Every day, I write and email my diary to my Gmail account and copy over the list of suggested keywords linking to clusters of relevant ads, making visible the way we and our personal information are the product in the ‘free’ internet economy."
On the Internet, words don't fade or die. They are destined to a life of infinite existence and relationality. There's always a response to them. Words are bound to always make meaning, and to be attached to another word, which is attached to another one and so on. They become prisoners of contexts to which they don't belong. Words are not intimate, they belong to everyone. On the Internet, we're not one but everybody.
Source: new-aesthetic.tumblr.com
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