Technology is nature

This TV commercial for the new Audi A6 Avant works as a metaphor to uncover the type of environment most of us humans live in, which is a technological one. Most of the world's population live in cities, a very complex technological development. We live our lives longing for what we think 'nature' is: the trees, the mountains, the rivers... but the truth is that our natural setting is nowadays a technological construction, a city. Nature as we like to think of it is just something you see in travel agency posters.